We all know how important it is to give to charity and help those in need, but do you know how much of a difference your aesthetic business could make simply by showing your support to a good cause?
Your clinic website is the equivalent to your high street shop window display. Often it can be the first point of contact for potential new patients, so it must reflect your clinic accurately and look appealing. It’s crucial that your website sends the right message and has the right information on it that will secure a potential new enquiry.
It’s all too important to take holidays and breaks from working in your clinic but as an independent aesthetic practitioner, it can be hard to find the time or capacity to actually take the time off. We understand how valuable your time is as a practitioner, and that you also deserve to take a well-earned break and relax for as long as you need without worrying about your business.
Entering awards can seem like a daunting task; there are many questions to answer, with word counts to adhere to and the application process can take up a lot of your precious time. However, it is worth considering the impact that this powerful USP could have on your PR and marketing campaigns.
In this latest Ask the Expert blog, I address the question of why it is so important to train your clinic staff to an excellent standard in enquiry handling...
Now that we are in the midst of February, heading positively towards the Spring, and the time for New Years Resolutions has passed, it’s worth taking the time to regularly reflect back on 2017 and think about how you can continue to build on your business successes this year.
The last Ask the Expert addressed what USPs are and how you as an aesthetic practitioner can identify them. Just to remind you a USP (Unique Selling Proposition/Point) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality, or the first-ever product of its kind. A USP could be thought of as “what you have that competitors don't.” Now that you have identified your USPs, how do you use them in your messaging and put them into effective practice?
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