We took the decision during the summer lock-down that we were going to enter this year's Aesthetic Awards following a 2 year hiatus. Having won the award for Best Clinic Support Partner in 2017 we didn't feel that we had anything new to shout about in 2018 /19 award seasons as we believe award entries should tell a story. Well along came 2020 and Covid, lock-downs and furlough – we certainly had a new story to tell, one about our amazing, highly committed team and their adaptability. This year's award finalist short-listing is for each and everyone of you.
I don’t know about how you are faring after the rollercoaster ride of Covid19 over the last 5 months or so? Speaking for us here at AR its safe to say we’re grateful to see our clients fully reopen for treatments, even if clinics are running on a reduced capacity to comply with Covid19 protocols. It’s certainly been a challenging time for the sector and as of yet there is no visibility on anything that resembles the ‘old normal’.
Mobile phones offer us a wide range of opportunities when it comes to work and leisure. With the millions of apps available at our fingertips, we can play games, track our health and fitness, watch films, check emails, talk to friends far and wide, take photos and much more.
It is said that your existing customers are your biggest and best advertisement, and in our aesthetics industry, that couldn’t be more true. Practices of different sizes rely on various methods of enticing new patients into their clinic, whether that’s by word of mouth, carefully designed social media campaigns, or a gleaming website with internet adverts. As part of your patient generation campaign, consider the power of testimonials. A great way of informing potential clients how exceptional your clinic is, is to post your testimonials on your website.
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