I don’t know about how you are faring after the rollercoaster ride of Covid19 over the last 5 months or so? Speaking for us here at AR its safe to say we’re grateful to see our clients fully reopen for treatments, even if clinics are running on a reduced capacity to comply with Covid19 protocols. It’s certainly been a challenging time for the sector and as of yet there is no visibility on anything that resembles the ‘old normal’.
Mobile phones offer us a wide range of opportunities when it comes to work and leisure. With the millions of apps available at our fingertips, we can play games, track our health and fitness, watch films, check emails, talk to friends far and wide, take photos and much more.
It is said that your existing customers are your biggest and best advertisement, and in our aesthetics industry, that couldn’t be more true. Practices of different sizes rely on various methods of enticing new patients into their clinic, whether that’s by word of mouth, carefully designed social media campaigns, or a gleaming website with internet adverts. As part of your patient generation campaign, consider the power of testimonials. A great way of informing potential clients how exceptional your clinic is, is to post your testimonials on your website.
The festive period can be one of the busiest times of the year for aesthetic practitioners, and it’s important that you can not only manage the increased demand for treatments, but also that you get your hard-earned holiday time!
You will no doubt have been working hard for the last year on complying with GDPR in order to protect your clients’ valuable data. You may have made changes such as; implementing a clean desk policy; clearing old information from your database; or moving to digital instead of paper forms. But have you considered the importance of making sure your clients are protected even when you post on social media? These are just a few things you can do to make a start on minimising the risks…
We all know how important it is to give to charity and help those in need, but do you know how much of a difference your aesthetic business could make simply by showing your support to a good cause?
Your clinic website is the equivalent to your high street shop window display. Often it can be the first point of contact for potential new patients, so it must reflect your clinic accurately and look appealing. It’s crucial that your website sends the right message and has the right information on it that will secure a potential new enquiry.
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