On 13th November, Lorna Bowes of Aesthetic Source brought together the members of the Aesthetic Business Network (ABN) for an insightful and dynamic workshop at The Custard Factory in Birmingham.
Every year in the UK, up to £3 billion is made in cosmetic surgery procedures and aesthetic treatments are carried out by top industry professionals and the most dedicated practitioners, changing and improving the lives of many people, making them happier and more confident.
I might go as far as to say ignore it at your peril! I spent an interesting afternoon last week carrying out some mystery shops to use during a presentation titled ‘Ignore your practice calls at your peril’, at the forthcoming Aesthetic Medicine Live event. Of the 10 calls that I carried out I can confidently say that the majority were a disaster!
Aesthetic patients have never had so much choice as new practitioners enter the aesthetic medicine arena everyday. Published research also shows that there is a high level of migration of aesthetic patients trying out other practitioners, not always staying loyal to one practitioner post 2 or 3 treatments; they can now pick and choose as they wish.
Entrepreneurial and business minded aesthetic practitioners gathered together last weekend to embrace the ‘Hot topic’ business programmes of two leading industry events; the 2 day London ACE event and the BACN’s ‘Super Secrets’ workshop.
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