It is said that your existing customers are your biggest and best advertisement, and in our aesthetics industry, that couldn’t be more true. Practices of different sizes rely on various methods of enticing new patients into their clinic, whether that’s by word of mouth, carefully designed social media campaigns, or a gleaming website with internet adverts. As part of your patient generation campaign, consider the power of testimonials. A great way of informing potential clients how exceptional your clinic is, is to post your testimonials on your website.
The world's best tennis stars cannot do it all on their own. More often than not they will have their physios, nutritionist, sport psychologists and of course their coach – and they are all geared and focused on one goal. Making sure that the result is a plain sailing victory.
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