Entering awards can seem like a daunting task; there are many questions to answer, with word counts to adhere to and the application process can take up a lot of your precious time. However, it is worth considering the impact that this powerful USP could have on your PR and marketing campaigns.
In this latest Ask the Expert blog, I address the question of why it is so important to train your clinic staff to an excellent standard in enquiry handling...
Now that we are in the midst of February, heading positively towards the Spring, and the time for New Years Resolutions has passed, it’s worth taking the time to regularly reflect back on 2017 and think about how you can continue to build on your business successes this year.
The last Ask the Expert addressed what USPs are and how you as an aesthetic practitioner can identify them. Just to remind you a USP (Unique Selling Proposition/Point) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality, or the first-ever product of its kind. A USP could be thought of as “what you have that competitors don't.” Now that you have identified your USPs, how do you use them in your messaging and put them into effective practice?
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