Our Ask the Expert Blog covers questions that you have about our perspective and unique insight into the aesthetics industry ...
For our latest Ask the Expert topic, I have been asked to cover whether taking deposits from clients to secure their booking is a good and valuable policy to have at your clinic.
The last Ask the Expert addressed what USPs are and how you as an aesthetic practitioner can identify them. Just to remind you a USP (Unique Selling Proposition/Point) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality, or the first-ever product of its kind. A USP could be thought of as “what you have that competitors don't.”
Now that you have identified your USPs, how do you use them in your messaging and put them into effective practice?
Identifying your USP's requires some serious thought. One way to start is to take a look at how other practices use their USP's to their advantage. This requires careful analysis of other practitioners' websites and marketing messages.
Following our first Ask The Expert Blog I have been asked to explain what USP’s are, and why they are important...
The key to growth when using Facebook lies in the connection and engagement that you make with current and potential clients. Used well, you can turn Facebook into a powerful marketing tool.
Question: "Treatment prices vary so much across the UK how do I know how much to charge?"
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